Esther D. Kustanowitz is a Los Angeles-based writer and consultant specializing in social media, pop culture, and Jewish community conversation. Esther is the Editor of GrokNation.com, a blog and web community founded by actress, neuroscientist and mom Mayim Bialik. She is also Contributing Writer at the Jewish Journal of Greater Los Angeles, where she writes on topics ranging from comedy to grief, from women in Jewish leadership to social media culture. Esther has also consulted for dozens of organizations and institutions, including IKAR, American Jewish University, Yeshiva University, Slingshot, Limmud, and the Jewish Federations of North America. She has written for Haaretz, JTA, the Jewish Week, the Forward, the Jewish Journal and eJewishPhilanthropy, blogs at MyUrbanKvetch.com, and advises individuals and nonprofit organizations on the culture and effective use of social media. Esther is frequently sought-out as a source on social media engagement and culture, and is known as one of the Jewish nonprofit world’s social influencers. Most recently, she was named to JTA’s list of influencers on “Jewish Twitter.” Esther is also writing a book, “Nothing Helps (But This Might Help): Loss and What Comes After,” a collection of reflections and wisdom about life after loss.